The BE Group of Companies officially opened its Luzon based Corporate Marketing office in Bonifacio Global City on March 23, 2026, marking a milestone in the company’s growth and national presence. The inauguration brought together media, business partners, travel stakeholders, and property brokers in an event that celebrated both the company’s Cebuano roots and its expanding reach.
The morning began with the blessing and ribbon-cutting ceremony, led by Mr. Grand Benedicto, President and CEO of The BE Group of Companies alongside the company’s executives. Guests witnessed the traditional coin shower, a symbolic gesture of prosperity and good fortune for the new office. The event set a celebratory tone, reflecting the group’s commitment to meaningful engagement with partners in Metro Manila while maintaining the personal values that have guided the company since its beginnings.
The official opening served as more than a ceremonial milestone; it established a physical hub for collaboration. Situated at Park Triangle Corporate Plaza, the office provides BE Hotels and Resorts a closer touchpoint with Luzon travel agencies and corporate clients, while BE Residences gains a dedicated space to work alongside brokers and investors actively engaging with Visayas properties.
The afternoon program focused on these business units. Ms. Antoniette A. Elmido, Director of Sales, and Mr. Enrik Benedicto, Head of Digital Marketing, led the session on BE Hotels and Resorts, offering travel partners direct access to the group’s destinations in Cebu, Bohol, and Siargao for meetings and large-scale events. Following this, Ms. Keithlyn Rubio, Head of Sales, and Mr. Giles Benedicto, Associate Director for Corporate Finance, presented BE Residences’ portfolio to brokers and investment partners, highlighting premium residential opportunities now more accessible through the BGC hub.
The Luzon-based office embodies intentional proximity; a deliberate step to strengthen relationships, eliminate geographic barriers, and support partners who have long championed The BE Group’s vision. More than a location, it is a space where collaboration is immediate, meaningful, and actionable, bridging Visayas-based opportunities with a wider national audience.
